I make a commission from purchases made through links in my posts, at no extra cost to you. Read my disclosure for more information.
In this LeadPages review, I am going to tell about the pros and cons of this landing page builder. Nothing is more frustrating than buying a landing page tool and than finding out that it does fit your unique marketing goals. This will help you make an informed decision before buying this landing page builder.
Before we go any further we need to understand the differences between the landing page and sales funnel. Yes, they are both web pages but they are much more than that since they are a vital part of your marketing system. I want to make sure you have all the information you need before you decide if LeadPages is the right fit for your business strategy.
What’s the difference between a web page and a landing page?
A landing page is a web page, but it has a unique function. It will take the prospective customer to a predesigned web page where you intend to direct them into a target marketing funnel. These web pages can go by many names but they do different processes but the end goal is still the same. Below I have outlined the differences between these marketing webpages.
Different Types of Web Pages For Marketing |
|
|---|---|
| Marketing Web Page Type: | What is it and what is it used for? |
| Squeeze Page | Also called a lead capture page or landing page, this is a stand-alone web page. It is used to offer one lead magnet, for example, access to a free webinar, or a free PDF download. The goal is to “squeeze” the visitor into a funnel by getting them to provide their email address. |
| Bridge Page | A web page that comes after a squeeze page, but before your sales page. It is a powerful way to boost your conversion. Its goal is to drive traffic to your sales page or funnel. |
| Landing Page | A designated stand-alone web page showcasing an individual service that you offer. The goal is to make a sale. |
| Sales Funnel or Sales page | A series of many web pages. Its goal is to direct a customer towards his or her final sales decision. This works best when there are options to consider before the customer buys. A sale funnel is perfect if you want to offer up-sells or down sales before the customer completes their purchase. |
What is the difference between a sales funnel and a landing page?
Sales funnels and landing pages are easily confused with each other. They have the same end goal of making a sale but serving a different purpose in the stages of a customer’s sales experience.
A landing page is a stand-alone web page created to welcome potential customer traffic sent to it through an online ad campaign. This traffic can come from social media and email marketing initiatives. For example, a customer clicks on an ad linked on Facebook, they will be redirected to a landing page.
This landing page is used for two reasons:
1) Get information from the customer which can be used to market to him or her in the future.
2) Encourage the customer to buy something now.
A sales funnel on the other hand is made up of many web pages that guides or funnels the customer towards his or her final sales. Each page in a funnel is an opportunity to sell additional products or services. This is where you can add in the upselling options.
What is a landing page and why would I want to use one?
A landing page can be any pages on your website that a new visitor lands on first. By definition, a landing page could be an email opt-in page, a sales page, your home page, a blog post, an “About Us” page, a product listing, or any other type of page you want to drive direct internet traffic to. This is important for anyone wanting to make money online through marketing.
Your goal in marketing is to create an enticing landing page to welcome your first-time visitors and help them learn about your product or service. You may not make the sale at first because they are just starting to get to know you.
However, you can convert them from a first-time visitors, into an email subscribers by offering lead magnets, such as free ebooks, printable, or an email course. With an email series, you can nurture your leads until they become customers. You can continue nurturing those customers until they become repeat customers and affiliates for your brand. That’s if you offer an affiliate program with your brand but that is another post of another day.
Remember, it all starts with an appealing landing page. This is the first impression your customer will have with you! Think of this landing page as the first page in your marketing strategy.
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What is LeadPages and why would I use it?
LeadPages is a web-based software for creating landing pages and popups for the purpose of collect email addresses and online sales. It can be used with your current blog or website, you can even use it without a blog. It is totally up to you!
Why would LeadPages be helpful to you?
LeadPages is great for you if you want the flexibility to change the HTML code of your landing pages!
However, you don’t have to code or build webpages from scratch to capture opt-ins, sales leads, offering lead magnets, and building your email list. Not everyone is able to write code and I know that I don’t want to be stuck writing code for my blog all the time. I would rather be writing helpful blog posts for my readers because my readers are awesome!
Can I use LeadPages to grow my email list?
Yes, another great part of LeadPages is using the opt-in popups to build your email list. Your email marketing lives and dies by your ability to grow your email list. You can even connect your favorite email service provider that you are already using to your LeadPages account.
Here is a list of the email services providers that you can use with LeadPages:
- ConvertKit (Free Beginners Plan)
- AWeber
- GetRepsonse
- ActiveCampaign
- MailChimp
- Drip
ConvertKit is very popular in the blogging world. It’s hard not to visit any popular blog online and not notice that many of them are using LeadPages in some of the page, form, or popup. Especially LeadBoxes, which I see all over the place for email list building.
Is LeadPages easy to use?
Yes, LeadPages is really easy to use and you can find a load of training videos to follow on YouTube. You can use the drag and drop editor which gives you the flexibility to move, delete, and add elements on the landing page. You can edit the text on the page by clicking on a text and typing. You can also add some beneficial widgets to your landing pages like a Countdown timer which allows you to add scarcity to your pages which can help with driving more conversions. You can also sell directly from your landing page with the Checkout element.
LeadPages Price and Plan Comparison Chart
LeadPages Plan Pricing Chart |
|||||
|---|---|---|---|---|---|
| Free Trial Length | Free Plan | Starter Plan | Standard Plan | Pro Plan | Advanced Plan |
| 14 days | No | $15/mo | $37/mo | $79/mo | $321/mo |
What benefits are in each LeadPages plan? |
|||
|---|---|---|---|
| Starter Plan | Standard Plan | Pro Plan | Advanced Plan |
| 1 Site Unlimited Traffic and Leads Free Custom Domain* (with annual purchase only) Free Hosting Mobile-Responsive Site Templates Lead Notifications Tech Support (via Email) Weekly Group Coaching |
1 Site Landing Pages, Pop-Ups, Alert Bars Unlimited Traffic and Leads Free Custom Domain* (with annual purchase only) Mobile-Responsive Site Templates Lead Notifications Tech Support (via Email) Weekly Group Coaching 40+ Standard Integrations |
3 Sites Landing Pages, Pop-Ups, Alert Bars Unlimited Traffic and Leads Free Custom Domain* (with annual purchase only) Mobile-Responsive Site Templates Lead Notifications Tech Support (via Chat and Email) Weekly Group Coaching 40+ Standard Integrations Online Sales and Payments Unlimited A/B Split Testing Email Trigger Links 10 Opt-in Text Campaigns |
Up to 50 Sites Landing Pages, Pop-Ups, Alert Bars Unlimited Traffic and Leads Free Custom Domain* (with annual purchase only) Mobile-Responsive Site Templates Lead Notifications Tech Support (via Chat and Email) Weekly Group Coaching 40+ Standard Integrations Online Sales and Payments Unlimited A/B Split Testing Email Trigger Links 10 Opt-in Text Campaigns Advanced Integrations Includes 5 Pro Sub Accounts 50 Extra Opt-in Text Campaigns 1-on-1 Quick Start Call |
What are some disadvantages to LeadPages?
Unfortunately, there no such thing as perfect software. One of the drawbacks to LeadPages is that you are stuck with your chosen template for the overall design of your landing page. Think of it this way, you want to change the design of your landing page you will have to create a new template.
I have found it to be very simple to create a new landing page but it is something to be aware of. You will not have this issue with ClickFunnels, click here to learn more about ClickFunnels. Also, your ability to split testing your landing pages is a little bit limited. If you are working with a team it will be hard for you to share your LeadPages or LeadBoxes templates with them too.
Do I have to create a separate landing page for my mobile users?
No, everything you create in LeadPages is mobile-ready so all your pages and popups will work and look great on any device. The LeadPages editor makes it easy to preview how your page will look on various screen sizes as well. Which is important to do because you want your user to have the best experience with your offer, service, and/or product.
What benefit do I get with LeadPages?
- Access to 126 professionally designed landing pages so you don’t need to do code. (However, you still can do HTML editing if you want.)
- 136 drag and drop templates for flexibility in your layouts.
- Drag and drop editor to customize templates so you can match your site branding.
- You can split test your landing pages and popups to increase your conversions.
- Create time-sensitive, exit intent, and 2-step opt-in Lead Box popups.
- You can opt-in users to your list, freebies, or webinars with Lead Links tool.
- Collect leads with text messages using LeadDigits option.
- You can build your entire websites using LeadPages Sites.
- You can integrate a video player into your landing page.
- You can customize your form fields to meet your needs.
- You can deliver digital products and offers to your customers.
Get started with LeadPages and get their trial offer today!
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I hope this post has helped you decide if LeadPages the right landing page marketing software for you. I prefer ClickFunnels over LeadPages because of all of the extra features that I can get without having to buy additional software or do any additional coding. Want more information on these two tools? Here are some additional blog posts below to help you with your decision.
Click to go to the post on Click Funnels! or Click to learn more about getting your Click Funnels free trial!
Click to go to the post on Click Funnels vs. LeadPages!
I make a commission from purchases made through links in my posts, at no extra cost to you. Read my disclosure for more information.
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This is great info, I really did not know about LeadPages. Will keep it in mind for future.
I’ve never heard of LeadPages before. After reading your post, I’m definitely gonna consider it! Thanks!
You’re welcome!
Haven’t heard about this and will like to try this some day. Thanks for the recon and valuable input.
You’re welcome!
Thanks for the concise explanations of the different marketing page types. That really helps me understand so that I can make a decision about which of these is right for me. I’ll certainly be browsing your page on ClickFunnels.
I’m happy that I could help you out Beth!
This is a very detailed review of Leadpages. The benefits of the software certainly outweigh the few drawbacks. Thanks for taking the time to write this post.
You’re welcome Ana!