ConvertKit Review for 2022: Comparing ConvertKit Plans, Pros, and Cons

I make a commission from purchases made through links in my posts, at no extra cost to you. Read my disclosure for more information.

In this ConvertKit review, I will tell you about the pros and cons of this email marketing software. Whether you are an email marketing beginner or you are looking for an email marketing service to help you with your business strategy. Nothing is more frustrating than buying an email marketing service and than later finding out that it does fit your unique email marketing strategy. This review will help you make an informed decision before buying this email marketing service.

ConvertKit Review: Pros, Cons, Price and Plan Charts for ConvertKit

ConvertKit Review: Pros, Cons, Pric...
ConvertKit Review: Pros, Cons, Price and Plan Charts for ConvertKit

So, how can you use ConvertKit to optimize your email marketing campaigns? As a blogger I find email marketing to be an important tool to grow my subscriber list and present valuable offers to my readers. Email marketing is one of the best returns on investment so far and other bloggers and online businesses would agree to that. You can find countless studies point out that you can get an average return of $44 for each $1 spent on this marketing strategy.

To start with ConvertKit allows you to manage all your custom email marketing series. You will have full control over your delivery schedule, order, and message content. Flexibility to personalize emails with your subscribers’ information and use tag templates to automate the filling of your personalized fields.

Plus, you can select the dates and times on which the emails should be sent out. Growing your business by using email marketing to drive traffic to your website or blog. Everything from welcome emails, videos, quick tutorials, and Facebook groups. They’re also big on community-based support, which is something I always appreciate when using software to support my blog.

email marketing for beginners

What is ConvertKit and why would I use it?

ConvertKit is a cloud-based email marketing automation system and lead generation solution. Who is ConvertKit for? It is designed for course creators, YouTubers, podcasters, bloggers and other business owners who create and share content online. The system helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

With ConvertKit, you can create click-worthy opt-in forms and embed them on your website. The forms will adjust to the place where they are added such as the sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering to entice more sign-ups.

Plus, you can set specific opt-in forms for individual posts and add a precise call to action for each post. The ConvertKit offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other custom changes, you can add CSS code as an option.

One of the perks to ConvertKit is that you to send email broadcasts to the complete list of subscribers. You can even personalize the messages to a select group to announce discounts, product launches, fresh blog posts, etc. You can even save these groups for future email campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product offered in the messages.

ConvertKit is a cloud-based email marketing automation system and lead generation solution. Who is ConvertKit for? It is designed for course creators, YouTubers, podcasters, bloggers and other business owners who create and share content online. The system helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

With ConvertKit, you can create click-worthy opt-in forms and embed them on your website. The forms will adjust to the place where they are added such as the sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering to entice more sign-ups.

Plus, you can set specific opt-in forms for individual posts and add a precise call to action for each post. The ConvertKit offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other custom changes, you can add CSS code as an option.

One of the perks to ConvertKit is that you to send email broadcasts to the complete list of subscribers. You can even personalize the messages to a select group to announce discounts, product launches, fresh blog posts, etc. You can even save these groups for future email campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product offered in the messages.

ConvertKit

ConvertKit is a cloud-based email marketing automation system and lead generation solution. Who is ConvertKit for? It is designed for course creators, YouTubers, podcasters, bloggers and other business owners who create and share content online. The system helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

With ConvertKit, you can create click-worthy opt-in forms and embed them on your website. The forms will adjust to the place where they are added such as the sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering to entice more sign-ups.

Plus, you can set specific opt-in forms for individual posts and add a precise call to action for each post. The ConvertKit offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other custom changes, you can add CSS code as an option.

One of the perks to ConvertKit is that you to send email broadcasts to the complete list of subscribers. You can even personalize the messages to a select group to announce discounts, product launches, fresh blog posts, etc. You can even save these groups for future email campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product offered in the messages.

Is ConvertKit easy to use?

I found the features are easy to use and the navigation in the system is organized logically. One drawback that might not work for some users is that sometimes you need to mess with HTML code to get the results you want. With ConvertKit, I feel like the instructions and the ability to preview the emails are really good. That way I can trust that my emails will launch correctly without a doubt.

Although the editor is fast and easy to understand, it is very basic. The best way to describe it as a text editor that you would use it when sending a regular email. You will be limited to regular text, bulleted and ordered lists, horizontal lines, simple images, and file uploads. There are easy to follow instructions, blog posts, and videos on each page which helps you get the most out of ConvertKit.

Another added bonus to ConvertKit is the WordPress plugin that will make it easy to integrate the sign-up forms on your posts, pages, and blog sidebar. ConvertKit’s email sequences will help you picture the paths customers are taking through your marketing system.

ConvertKit is a cloud-based email marketing automation system and lead generation solution. Who is ConvertKit for? It is designed for course creators, YouTubers, podcasters, bloggers and other business owners who create and share content online. The system helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

With ConvertKit, you can create click-worthy opt-in forms and embed them on your website. The forms will adjust to the place where they are added such as the sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering to entice more sign-ups.

Plus, you can set specific opt-in forms for individual posts and add a precise call to action for each post. The ConvertKit offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other custom changes, you can add CSS code as an option.

One of the perks to ConvertKit is that you to send email broadcasts to the complete list of subscribers. You can even personalize the messages to a select group to announce discounts, product launches, fresh blog posts, etc. You can even save these groups for future email campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product offered in the messages.

Price and Plan Comparison Chart for ConvertKit

Free Trial Length 14 days
Free Plan Yes
0 – 1000
Subscribers
Free
1,001 – 2,999
Subscribers
$29/mo
3,000 – 4,999
Subscribers
$49/mo
5,000 – 7,999
Subscribers
$79/mo
8,000 – 9,999
Subscribers
$99/mo
10,000 – 14,999
Subscribers
$119/mo
15,000 – 19,999
Subscribers
$149/mo
20,000 – 24,999
Subscribers
$179/mo
+25,000
Subscribers
See the site for
other cost plans

What benefits are in each ConvertKit plan?

Free Complete Plan
FEATURES
Unlimited, customizable CTAs & signup forms
30+ premium landing page templates
Unlimited traffic
Customizable domain setup
Mobile responsive designs
Seamless Unsplash integration
Manage 1000 subscribers
Send email broadcasts
Subscriber tagging
Free training courses

SUPPORT
Creator community
FEATURES
Unlimited, customizable CTAs & signup forms
30+ premium landing page templates
Unlimited traffic
Customizable domain setup
Mobile responsive designs
Seamless Unsplash integration
Manage 1000+ subscribers
Send email broadcasts
Subscriber tagging
Free training courses
Reporting
Visual automation funnels
Automated email sequences

SUPPORT
Creator community
Premium support
Free migration from another tool

INTEGRATIONS
90+ direct integrations API

What is in the ConvertKit free beginner’s plan?

The free plan is made for beginner new to email marketing, which great for those who don’t even have a website yet. This helps remove a large costly roadblock for a beginner learning how to a living online. The free plan allows you to make unlimited landing pages and forms. You can choose from multiple templates, add personalization, and design. You will also have the ability to include an incentive email, create a thank you page, manage subscribers, and send broadcast emails. You are limited to 1000 subscribers on the free plan, after that, you will have to upgrade to a paid plan.

What’s the difference between the ConvertKit Free plan and the Complete plan?

The Free plan was launched to give creators a way to test out new ideas and take that first leap without having to build a full website. Instead of jumping through hoop after hoop of domain names and registrations, a creator can now build a landing page in minutes to get their creative project out into the world.

The point of the Free plan: it’s a tool to help creators and bloggers to get started. The Free plan includes unlimited landing pages and forms and email broadcast sending to 1000 subscribers.

The other features in ConvertKit (automations and sequences) are available to creators on the Complete plan.

However, creators on the Free plan can take part in our Refer a Friend program to unlock more features.

  • Each successful referral lets both you and your friend add 100 subscribers to manage for free.

  • The more friends you refer to create a ConvertKit account, the more subscribers you can add in your own account (Limit: 500 subscribers).

Extra bonus – If you’re on the Complete plan you can also add more subscribers through the Refer a Friend program.

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What else can you do with ConvertKit?

You can create automation rules to set up landing pages, automated workflows, triggered by events such as product purchases, completed courses, new subscriptions, etc. The application offers automation blueprints to help you set up automation workflows that cover automated launches, product pitches, webinars, onboarding, and more.

What are some disadvantages to ConvertKit?

  • There are some simple edits you can do to the email and form templates. However, if you want to dress it up, you will need to know CSS or HTML. If you are not into coding then this can cause some difficulties for you. If you just want a simplified email marketing solution and not planning to do coding, then ConverKit will work for you.
  • ConvertKit has a limited A/B testing functionality and reporting data is limited also. However, simplicity is not always a bad thing.
  • If you want to send video emails then ConvertKit might not the tool for you. You can use small video GIFs and links to YouTube, landing page with embedded video, and Loom video in your ConvertKit emails. I find that to be the easiest way around that issue. I prefer to do my video emails this way so it is not a big deal to me.

ConvertKit free beginner’s plan would be a better fit for you if you are looking into getting started with email marketing and don’t want to get overload. Sometimes when an email marketing tool has too many bells and whistles it can be very overwhelming! I would suggest selecting the right tool for the direction you want to go, in your email marketing strategy.

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What happens when I go over my subscriber limit on my plan?

When you go over your plan’s limit, ConvertKit will automatically upgrade your account to the next plan level. Your account will not get locked and you will not lose out on your momentum on your continuing growth. You will continue gathering subscribers and sending emails the whole time.

What happens when I clean up my subscriber list and go under my current plan limit?

If this happens you will need to contact ConvertKit by email at help@convertkit.com. They will help you make changes to your plan subscription, so you do not get overcharged.

Do I pay an extra fee for going over the email sending limits?

Unlike other email marketing systems, ConvertKit will never limit your ability to communicate with your subscribers! They want you to be able to continue to grow your relationship-building power. That’s why they give you unlimited email sending capabilities. Emails are how you turn casual readers into customers and customers into raving fans of your awesome blog content. So enjoy sending emails to your heart’s content!

ConvertKit

What benefit do I get with ConvertKit?

A free beginner’s plan to help you start building your email list up to 1000 subscribers. By then you should be making enough money to easily to cover your plan upgrade. ConvertKit offers a simple to use interface, effortless content upgrades, tag-based processes, marketing automation that is easy to implement, no charges for duplicate subscribers, you can automate double opt-in while leveraging lead magnets, custom tags for personalizing messages, and Zapier integration. ConvertKit takes their support to heart, and with a selection of high-quality support channels at your fingertips, you will never have to tackle a technical headache on your own.

  • Send unlimited emails

  • Create unlimited automation rules

  • Create unlimited landing pages

  • Create unlimited courses

  • Create unlimited forms

  • Automation blueprints

  • Broadcasts

  • Click through tracking

  • Custom CSS & HTML

  • Custom opt-in forms

  • Custom patterns & textures

  • Custom segmenting

  • Customizable landing page design

  • Drag-n-drop interface

  • Drip email marketing

  • Email scheduling

  • Email sequences

  • Landing page templates

  • Multiple incentives

  • Open rate tracking

  • Personalized messages

  • Post-specific opt-in forms

  • Subscriber exclusion

  • Visual editor

ConvertKit



Get started with ConvertKit and get their free beginner’s plan today!

Are you looking for more email system reviews? Are reviews for GetResponse and AWeber.

Post: GetResponse Review: Comparing GetResponse Plans, Pros, and Cons
Post: AWeber Review: Comparing AWeber Plans, Pros, and Cons
Post: GetResponse vs AWeber vs ConvertKit Review

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I make a commission from purchases made through links in my posts, at no extra cost to you. Read my disclosure for more information.

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17 thoughts on “ConvertKit Review for 2022: Comparing ConvertKit Plans, Pros, and Cons”

  1. Thank you so much for this its hard to find a Free service at the moment when you first start out.

    1. Michelle - Nerdy Moms United

      You’re welcome, Kevin! I hope you use my link to get your free account!

  2. This is a very informative post. I’ve heard good things about ConvertKit but a big changing an email marketing software just sounds scary!

    1. Michelle - Nerdy Moms United

      They will actually help you move your email contact to their system. Plus, they have excellent training videos that helps you every step of the way.

    1. Michelle - Nerdy Moms United

      I agree they are limiting. I used Mail Poet for a little while but it wasn’t sending out my newsletters so I kick them to the curb.

  3. I would love to use converkit but its too rich for my blood (for the moment). Hopefully that will change! Great post btw

    1. Michelle - Nerdy Moms United

      I moved away from MailChimp too! It was really holding me back when it came to building my email list. Once I made the switch I was so much happier and I never looked back!

  4. Email marketing it SO important these days and this helps people get started and on their way to success!

  5. Long time supporter, and thought I’d drop a comment.

    Your wordpress site is very sleek – hope you don’t
    mind me asking what theme you’re using? (and don’t mind if I steal it?
    :P)

    I just launched my site –also built-in WordPress like yours– but the theme slows
    (!) the site down quite a bit.

    Keep up the good work– and hope you all take care of yourself
    during the coronavirus scare!

    1. Michelle - Nerdy Moms United

      Justin thank you for your kind words. I am using the Astra Theme it is a lightweight, well coded, and good for SEO. I spent a month redesigning my website before moving it off of WIX. If you want your header image to move as mine does on my homepage, then you will also want to get the free Elementor plugin. With Elementor you can make that image do the Paralaxing effect. I hope that helps! I will be releasing training soon to help people who want to start their own blogs. Stay safe and healthy!

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