How To Choose Your Blog Niche?

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What is a blog niche and how do you choose a niche for a blog?

A niche is a topic. For example: rock climbing shoes, hot sauces, handbags, etc. Your blog niche is the topic you write about on your blog or focus your affiliate strategy around. It will be the reason people come to your blog for help or information on that topic.

This means, you not only need to be knowledgeable in your chosen niche, but you also need to enjoy writing about it. You don’t have to know everything about that topic but you will have to be will to learn more about it. While you can change or add to your niche down the line. If you do change your blog niche, I would suggest creating a new blog for it.

It is important to choose one that will help you bring traffic to your website. This will help you build a loyal audience. Selecting a profitable blog niche should help you decide how to monetize it.

When you are going to do a blog, it needs to be a topic that you will enjoy writing about, with loads of ideas. I can’t emphases that enough if you do a blog. If you don’t enjoy talking about that topic, then you will defiantly hate writing about that topic too. Your audience is smart, they will pick up on that, and they will lose interest in your website. You want your audience to come back for more not drive them away.

Pick three topics in that blog niche you could write about every day and you know plenty about it. Then do a google search to figure out which one of your topics is most profitable. In other words, which one is the most likely to make you money online.

Currently, some of the most profitable blog niches are:

• Personal finance

• Lifestyle (Mom blog, parenting, homeschooling, family life, career)

• DIY/Crafts (Sewing/how-to’s)

• Product Reviews

• Food

• Photography

• Travel

• Health and Fitness

• Fashion and Beauty

• Technology

Please don’t let this small list of blog niche topics limit you or discourage you. There are so many different blog niches to write about and is just a list of ideas, not a hard list chiseled in stone. I’m sure you have some awesome blog niche ideas to create an entertaining blog.

Your niche topic should be about something that you know, that you love to talk about, and that you would like to learn more about. If you don’t want to write in any of these blog niches, that ok. Your niche will attract other people who are interested in the same topic. The more the topic interests you, the better because it will also keep your audience coming back for more! Remember your audience is smart. They will know if the topic interests you because they will be able to see it in your blog posts.

Here are some great questions to ask yourself when considering a blog niche

• What activities are you good at?

• What skills do you have?

• Do other people ask you for your advice and what topics are they?

• Do you spend a lot time researching topics on Google?

• What are these topics and did you find any good websites on the topic?

• If you won the lottery tomorrow, what would you love to do?

• Would you want to write or blog about?

The next step you will need to consider is if you want to turn your blog into a source of income. You will want to know if your chosen blog niche is profitable or not. Do you want help in finding your niche? Click the image below to get my free Blog Niche Checklist to help you find your blog niche!

Still, feeling a little lost in when it comes to blogging!? Don’t feel bad, I had the same struggles when I create my first blog too. I have a process that can help you with getting past everyday blogging hurdles. Do you want to learn more? Click here to take a look at the Starting a Blog That Pays Bundle.

Do people want to buy stuff in your blog niche?

This is where a google search on the niche or topic you have chosen comes in. You want to check to see if there are any specialty stores and websites on that topic. If you can’t find any websites or stores that sell products that line up with your chosen topic then you will want to take a different approach. It might help to look at the topic a different way or you might need to broaden your topic a little bit.

There’s no point in writing about a topic in which you could never get any actual customers. If you want to make money blogging, you want to be able to sell your audience helpful affiliate products or products you create yourself. If no-one’s going to buy anything, it won’t be profitable. Or, at the very least, it’ll be incredibly hard to make it profitable. It’s as simple as that.

If you are still struggling with refining your blog niche then I would suggest getting my Starting a Blog That Pays Bundle. I take you by the hand and walk through the whole process of selecting your blog niche, to helping you set up your blog the right way to make money. It is the easiest and fastest way to get started in no time!

Can you create a product?

Yes, you should defiantly consider creating your own product! It doesn’t have to be right now but you should add it to your business goals. What sets regular bloggers, who make a comfortable, full-time income from their online business, and the big, six-figure bloggers apart? They sell their own products and recommend high-end affiliate products. These can be an info product like ebooks, courses, printables, workshops, consulting, and physical products. For this to work your products need to be related to your blog niche or you will only confuse your audience.

For example, if you blog is about doing DIY projects with foreign cars, you do not want to create sell a product that is related to cooking or crafts. That would make any since and you will not be able to make an income from that product. If you want to learn more about how bloggers make money, then I would suggest checking out this post. In that post, I go into more detail about how that works.

Post: How Do Bloggers Make Money Online? The Real Truth!

Do you have competition in this blog niche?

When it comes to competition, you need to strike a balance. While you don’t want to be competing against hundreds of other bloggers who have been around for much longer than you, you also want reassurance that your blog niche is profitable. If your area of specialty is in a really narrow blog niche, use the previous two questions about how to figure out whether you can make a profit from it. If so, you may have hit the jackpot.

For example: In the age of technology and social media, everyone wants to know how to take professional-looking pictures. Whether it’s for their own freelance business, for a blog, to help a friend out for their wedding, or just for fun. The interest is out there. Photography equipment isn’t cheap, so you could provide Amazon Affiliate links to cameras and equipment. Here is where you would sign up for an affiliate program to sell that product. You could also create fantastic photography or Instagram course to market on social media too.

Write down not just your blog niche but your income streams for that niche, as well as some product and affiliate ideas, like I mentioned above.

Now, you need to figure out what sets you apart from other bloggers in your niche.

How are you going to stand out?
What will make people come and read your blog post over another blogger’s post?

Everything from a sense of humor to an expert point of view can help you stand out from the crowd. However, remember not to try and be everything to everyone. You will never build an audience that way Just be you and be authentic. If you find it difficult to find your ‘voice’ in the beginning, don’t worry. It’ll come to you once you start to build an audience. Take a look at the other bloggers in your niche, and take notes and write down what’s worked for them.

What are their most popular posts?
How popular is that course that that big blogger released and why?
How are you going to compete with that and make a name for yourself in your blog niche?

Consider everything you have to offer from your personality, expertise, and creativity. Remember there is only one you, and you have a unique point of view that will draw an audience to you. I want to be completely clear, your have something to offer that can help and inspire others. No one has your unique experience and it is worth sharing with the world!

Audience

Now you need to figure out who your target audience will be. This is something you can always change as you go along, with the help of Pinterest (If you are planning to use Pinterest.) and Google analytics. However, for the moment, you need to decide on a target audience in mind.

Why is this important?

This will not only have an impact on the way you write but the way you make blog graphics, the affiliate products you recommend, and the products you might create in the future. Remember, with blogging, we’re always thinking about two things: the long game and how you can help your target audience. When thinking about your target audience, get really specific.

What are their other interests?
How long do they spend on your site?
Where will they be hanging out on social media?

You will need to paint a picture of your target audience in your head and tailor everything to them. This is easier said than done in the beginning. You will have to remember to write for your audience, not just for yourself. For example, something that I find interesting might bore the pants off you.

Brainstorm your target audience. Imagine them as one person you want to tailor everything to and keep this brainstorm in mind when you create your website and write blog posts.

Goals

Write down what your short-term, long-term and five-year goals are. It might be related to your blog traffic or it might be a product you have in mind to create. Maybe you want to release a training course in two years. You can always add or change goals as your blogging journey develops. I recommend this because it can keep you motivated, especially if you are a goal oriented type of person. But writing down all your initial goals will help drive you during those hard months in the beginning, and they are hard but worth it. Be patient is will take a while to start building an audience and make money.

Still, feeling a little lost in when it comes to blogging!? Don’t feel bad, I had the same struggles when I create my first blog too. I have some free templates and checklists that can help you with getting past everyday blogging hurdles. Do you want to learn more? Click here to get your free templates and checklists.

When it comes to competition, you need to strike a balance. While you don’t want to be competing against hundreds of other bloggers who have been around for much longer than you, you also want reassurance that your niche is profitable. If your area of specialty is in a really narrow niche, use the previous two questions about how to figure out whether you can make a profit from it. If so, you may have hit the jackpot.

For example: In the age of technology and social media, everyone wants to know how to take professional-looking pictures. Whether it’s for their own freelance business, for a blog, to help a friend out for their wedding, or just for fun. The interest is out there. Photography equipment isn’t cheap, so you could provide Amazon Affiliate links to cameras and equipment. Here is where you would sign up for an affiliate program to sell that product. You could also create fantastic photography or Instagram course to market on social media too.

When it comes to competition, you need to strike a balance. While you don’t want to be competing against hundreds of other bloggers who have been around for much longer than you, you also want reassurance that your niche is profitable. If your area of specialty is in a really narrow niche, use the previous two questions about how to figure out whether you can make a profit from it. If so, you may have hit the jackpot.

For example: In the age of technology and social media, everyone wants to know how to take professional-looking pictures. Whether it’s for their own freelance business, for a blog, to help a friend out for their wedding, or just for fun. The interest is out there. Photography equipment isn’t cheap, so you could provide Amazon Affiliate links to cameras and equipment. Here is where you would sign up for an affiliate program to sell that product. You could also create fantastic photography or Instagram course to market on social media too.

I make a commission from purchases made through links in my posts, at no extra cost to you. Read my disclosure for more information.

When it comes to competition, you need to strike a balance. While you don’t want to be competing against hundreds of other bloggers who have been around for much longer than you, you also want reassurance that your niche is profitable. If your area of specialty is in a really narrow niche, use the previous two questions about how to figure out whether you can make a profit from it. If so, you may have hit the jackpot.

For example: In the age of technology and social media, everyone wants to know how to take professional-looking pictures. Whether it’s for their own freelance business, for a blog, to help a friend out for their wedding, or just for fun. The interest is out there. Photography equipment isn’t cheap, so you could provide Amazon Affiliate links to cameras and equipment. Here is where you would sign up for an affiliate program to sell that product. You could also create fantastic photography or Instagram course to market on social media too.

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